Impactful web copy for beauty brands looking to change the world.

LET'S GET STARTED.
A photo of Grace Sullivan, owner of Eco Copy Grace, wearing a white shirt and glasses on the Eco Copy Grace Home Page

Find your voice & tell your story.

Connect with your dream customers.

Get to know your audience.

Copy that's dripping with relatable content.

Ready to live your best web copy life?

WORK WITH ME

A little about you.

You're here to change the world & you’ve got the services to prove it.

You care about the planet and want to shatter ceilings in the traditional eco beauty + wellness industry.

Words like refreshing, clean, rejuvenating, and sustainable are all part of your everyday slang.
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Your passion for eco-beauty + wellness is only one piece of your environmentally-conscious puzzle.

And you’re focused on keeping your insides healthy, and want to promote the same thing for the outside.

Capture your love of eco-beauty products with your desired customer base on the most genuine level possible.

This is where I come in!


Let’s deep dive into the creative process by uncovering the brand stories that make your customers hit "add to cart."
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I’ll lead you through the process and uncover fun tidbits, messaging and hooks that will amplify your web copy.

Are you a service-based beauty brand that is:

  • Getting started & need website launch copy
  • A few years in the biz and are up-leveling in all areas of your business, including your website copy
  • Launching a campaign & need fire copy to connect with your customers
"You took the words right outta my mouth."
i'm ready!

Testimonials

“Grace's feedback for a web page audit was incredibly helpful and clear. She was very easy to work with and was both prepared and great at coming up with copy ideas on the spot. I would highly recommend working with her!”
- Laura Buck, Pink Swan Cosmetics
“Sales page copywriting is an art, and Grace knows all the components to making a sales page great. She gave me feedback, made helpful suggestions on verbiage and call-to-actions, and kept it real with me the entire time.”
- Monique Hutson, Dom Productions
“I loved having a second pair of eyes on my copy to really see how the first couple of sentences could really draw the reader in and help them navigate through my About Page. I really felt like Grace understood my brand even though this was the first time we met. She wasn't trying to get me to change my style but instead enhance and format my page so it's easier for readers to read and skim.”
- Bryn Bamber, Trauma Informed Coach
“Grace is an extremely professional copywriter. She always tries her best to put herself in your shoes when working on your copy. It's not about the grammar; it's about the feel and how it's perceived. She is honest about her thoughts on your copy, not just hyping you up for nothing.”
- Phung Tran, Be Active is Easy
“I had a great experience with Grace. She was very knowledgeable, understood my message and how I wanted to convey it to my audience. Super easy to talk to, I felt heard. She offered awesome advice yet keeping in mind my authenticity in my copy.”
- Rafiat Ahmed, Follow Your First Mind Podcast

Hello, friends! I’m Grace.

A self-proclaimed wellness junkie with a passion for connecting eco-brands with ethical mindsets with their desired client base.
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Everything from a video journalist in Northern Canada, an evening radio talk show producer, to a communications specialist in government, startups and transportation, writing has always been part of my career.
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My passion lies in writing authentic web copy that helps eco-centered businesses thrive and connect with their desired customers.
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Whether it’s getting familiar with your WHY or learning about your products, I am keen to uncover your product and brand story.
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I TRULY believe that behind every eco-beauty + wellness brand, there’s an incredibly unique and captivating story to tell.
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Does it sound like we vibe?

A photo of Grace Sullivan, Owner of Eco Copy Grace wearing a green turtleneck and showing the peace sign on the Home Page of Eco Copy GraceLEARN MORE ABOUT ME

Web Copy Offerings

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The DIY Copy Audit

For small business owners writing their own web copy and needing a second opinion on how to bring out their most powerful brand voice.
Learn More
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The Energizing Solo

A single dose web copywriting offering, for business owners needing a fresh page of web copy for their business.
Learn More
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The Radiant Duo

A double-dose web copy
service for brands needing two fresh pages of copy.
Learn More
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I'm Fully Thriving

A full web copy offering service for seasoned business owners scaling their business, or those just starting out.
Learn More

Here's what I value when working with clients.

Likely IN Alignment

  • You STRIVE for quality over quantity, especially when it comes to website copy
  • You LOVE getting to know people, and you’re ready to share everything there is to know about your beloved brand
  • You VALUE work/life balance 
  • Self-care is one of your LOVE languages
  • You THRIVE on collaborating, sharing and working together
  • You are an EMOTIONALLY and intuitively drive brand
  • You TRUST the process

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Likely NOT in Alignment

  • You are all about the grind + hustle
  • You are a speed demon, live in the fast lane & want some quick/dirty copy to reflect that
  • Patience is your worst enemy
  • You are not interested in collaboration, you just want to get it done
  • Work is the most important thing & sleep is your last priority
  • You cannot remember the last time you took a moment for yourself. What’s a vacation?

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Still with me?
Alright well, how about we dive into some of my copywriting offerings, shall we?

my services

Keepin’ it real over here:  Eco Copy Grace is a safe space & I am committed to continually learning and providing an inclusive space to empower individuals from all walks of life.

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Eco Copy Grace is owned, operated and acknowledged on the ancestral & unceded territory of the Musqueam, Tsleil-Waututh and Squamish First Nations.
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